Make Nike look even cooler.
Nike is one of the most influential brands all around the world. It stands for good athletics and healthy sportsmanship. Such a powerful brand deserves an equally powerful experience on its official site.
This personal project works around the idea of combining Nike’s emblematic product photography with an online interface purchase experience.
Motion takes the center stage.
Nike is a dynamic brand. From its iconic logo, the «swoosh», inspired in wings, to the many sports it stands for, motion is embedded in the brand.
Therefore, our UX exploration must reflect this on every user interaction. Get yourself a look at the prototype directly on Figma to see how it feels.
There's always something to take in.
If I had to point out two strong points I learned while doing this project, they would be:
- Motion drastically changes the way we experience an interface.
- Investing in stunning product photography pays off.
I will personally always keep in mind these two topics when developing projects in the future.