Strategy. Design. Value.
Hola!
I'm Ignacio. I'm a Spanish Designer. I help creating brand & digital experiences for people committed with quality and value.
My background in front of you.
It’s a pleasure for me to have you here. Before we dive straight into my work, you are probably curious about myself and my path as a designer.
Please enjoy some highlights of my career I specially curated for you, and do not hesitate to explore my trajectory in more detail.
2022 – Currently /// UX/UI Designer at Garaje de Ideas
2022 – Currently /// Founder & Lead Designer at SUGOI App
2018 – Currently /// Lead Designer at Memorial María Luisa
2021 — 2022 /// Graphic Designer at rockin.
Handing out the most value through strategic design.
My approach when designing is to be efficient and hold strong foundations in order to create valuable and useful experiences. I believe that the best way to deliver the most fitting design work relies on teamwork, strategy, research-based decisions and testing.
For this reason, I follow a meticulous process every time to ensure the best final result, independently of the project’s size, target or budget.
A selection of my work.
A strong methodology to rule them all.
Imagine trying to cook sushi without knowing about rice, fish and sauces. Not the best idea, right? Well, the same reasoning applies to my methodology.
I never start working before first diving full-in and understanding the root of the matter. Only then I stablish a strategy to begin ideating.
With an iterating process of research-based decisions, sprints, enhances and testing, I am able to ensure that I will be matching the target for both the client and the product’s end-users.
